AirVet LinkedIn Engagement & Lead Generation System

Challenge:

Develop targeted marketing system for AirVet platform, creating visually compelling assets for LinkedIn and downloadable collateral positioned to business buyers and pet parents.

Design Systems & Infrastructure:

• Established design principles and visual standards for LinkedIn and web assets

• Created modular design templates enabling rapid content production

• Developed brand guidelines ensuring consistency across platforms and audiences • Collaborated with marketing leadership to align design with strategic positioning

Deliverables:

• LinkedIn carousel: scrollable graphic design optimized for engagement and clicks • One-pager: concise overview of AirVet's value and services

• Brand-aligned visual system supporting audience segmentation

• Design documentation enabling marketing team expansion

Outcome:

Boosted visibility and engagement with business buyers and pet parents. Design system reduced production time for marketing assets. Scalable templates supported ongoing campaign expansion and audience targeting.