Becton, Dickinson and Company
Ad Campaign and Investor Deck

Overview:
Worked closely with BD’s Global Director to develop a targeted digital ad campaign and a polished investor presentation. The campaign aimed to connect with individuals managing diabetes, promoting care-tracking solutions with empathy and accuracy. The investor deck was designed to highlight the app’s success, upcoming features, and long-term potential—all within global brand standards.

Key Contributions:
– Designed sensitive, audience-specific digital ads using Illustrator and Photoshop
– Created a branded, customizable PowerPoint deck with infographics and visuals
– Clearly communicated product milestones and future updates to stakeholders

Result:
The ad campaign effectively resonated with the diabetes community, while the investor deck enhanced engagement and confidence among potential investors, supporting BD’s continued innovation in health tech.