BlueCherry — New Branding Rollout

As part of the strategic relaunch of BlueCherry, I led the creative direction of its refreshed brand identity in collaboration with an external agency. This effort modernized the face of CGS’s fashion, retail, and consumer goods solution suite—infusing energy, clarity, and a forward-thinking visual language into a well-established product line.

• Creative Direction & Visual Identity: I guided the agency toward a design system that reflects BlueCherry’s dynamic tech offerings, using electric color palettes and bold, clean typography to convey both innovation and trust.

• Brand Personality: BlueCherry’s new aesthetic captures its role as a leading digital backbone for fashion and consumer brands—tech-driven yet human-focused, reliable yet progressive.

• Website Redesign: Working hand-in-hand with developers and UX/UI teams, we built a user-friendly, visually cohesive site that aligns with the brand’s revitalized look and feel. The redesign brings its powerful PLM and ERP systems into a more approachable and engaging digital space.

This rebrand—unveiled during Insights 2024—was designed to inspire both current clients and future partners, marking the next chapter of BlueCherry’s digital evolution.