BlueCherry Brand Relaunch: Enterprise Design System & Website Redesign

Challenge:

Lead creative direction of BlueCherry's strategic relaunch, developing comprehensive design system modernizing established product while establishing scalable visual language supporting enterprise positioning.

Design Systems & Infrastructure:

• Guided development of dynamic design system reflecting BlueCherry's tech offerings and brand personality

• Established design principles, color palettes, and typography supporting innovation and trust messaging

• Collaborated with external agency and development teams to build scalable website and brand system

• Created brand governance documentation and design guidelines enabling consistent execution

Deliverables:

• Refreshed brand identity with modern visual language and design system

• Comprehensive website redesign with user-friendly, visually cohesive design • Design system documentation establishing patterns for PLM/ERP positioning

• Brand guidelines supporting marketing and sales collateral

Outcome:

Relaunch unveiled at Insights 2024 positioning BlueCherry as forward-thinking, accessible digital solution. Design system provided foundation for ongoing marketing and product initiatives. Brand refresh documentation enabled cross-team consistency and future scalability.

Live Site: https://bluecherry.com/en