Insights 2024

For the 16th annual INSIGHT 2024, held September 16–17 at NYC’s Meredith Dotdash Theatre, I collaborated closely with our senior art director, CMO, and marketing leadership to deliver a compelling, cohesive brand experience. We developed an expansive suite of collateral, including:

• A polished presentation deck and matching PowerPoint template, designed for flexibility and impact.

• A bespoke Client Passport, a high-end guide that served as both program and keepsake.

• Event essentials: sponsor banners, table backdrop graphics, lanyards, and sleek table signage crafted to reinforce the BlueCherry visual identity throughout the space.

• Eye-catching banners to welcome attendees and visually tie the venue to our event theme.

In parallel, I partnered with a talented motion designer to produce looped event videos—dynamic animations that energized opening moments and key transitions.

A defining moment of the day was the unveiling of our refreshed BlueCherry rebrand to all partners—a proud culmination of our creative efforts and strategic direction.

Drawing inspiration from the official introduction article of “Insight 2024: where innovation and inspiration meet!”, we emphasized themes of innovation, collaboration, and community-building. This guided our visual and experiential design, ensuring participants felt immersed in the next generation of BlueCherry’s journey.