PHD — ADWEEK Global Media Agency of the Year

As part of celebrating PHD being named Adweek’s Global Media Agency of the Year, I partnered with the Global Head of Design Experience, global marketing teams, and design teams across multiple regions to create a series of OOH ads that showcased the agency’s leadership and global impact.

Creative Direction & Visual Identity: I designed bold, modern visuals that aligned with PHD’s brand and highlighted its award-winning performance, using strong typography and clean layouts for maximum visibility.

Collaboration & Production: Working closely with global design, marketing, and video teams, we ensured every asset was optimized for multiple formats and markets, maintaining consistency across regions.

Global Rollout: These OOH ads were deployed worldwide, reinforcing PHD’s recognition and amplifying its presence during a milestone moment for the agency.

PHD — Studio Workflow book

As part of PHD’s global initiative to clarify and elevate its strategic process, I collaborated directly with the Global Strategy Officer and Global Brand Directors to design the Studio Workflow Book.

Creative Direction & Visual System: I developed a clean, structured design system that reflects PHD’s intelligence-driven philosophy, using streamlined layouts and dynamic graphic elements to express the agency’s innovative approach.

Narrative & Frameworks: The book distills PHD’s “One Connected Experience” model—bridging data, creativity, technology, and capabilities—into a simple, intuitive storyline that unifies how teams present and activate the strategy.

Global Alignment: Partnering closely with global leadership ensured the content, tone, and visuals aligned with PHD’s brand while remaining flexible enough for markets across the network.

This workflow book now serves as a foundational guide for PHD’s global teams, elevating consistency, strengthening strategic storytelling, and reinforcing the network’s commitment to innovative thinking.