PHD Global Recognition Campaign: Multi-Region Brand Execution & Governance
Challenge:
Create global OOH advertising campaign celebrating PHD's Adweek Global Media Agency of the Year award, ensuring brand consistency across multiple regions and formats while amplifying agency recognition.
Design Systems & Infrastructure:
Led creative direction establishing visual identity aligning with PHD's award-winning performance
Developed design specifications ensuring consistency across multiple regional formats and markets
Collaborated with global design, marketing, and video teams to optimize assets for multiple channels • Created design documentation supporting deployment across worldwide markets
Deliverables:
Bold, modern OOH ad designs highlighting PHD's global impact
Brand-aligned visuals with strong typography and clean layouts for maximum visibility • Multi-format assets optimized for regional deployment
Design guidelines supporting global rollout
Outcome:
Successfully deployed OOH ads worldwide, reinforcing PHD's recognition during milestone moment. Design
system ensured brand consistency across global markets. Demonstrated how scalable design infrastructure
amplifies organizational messaging at enterprise scale.
PHD — Studio Workflow book
As part of PHD’s global initiative to clarify and elevate its strategic process, I collaborated directly with the Global Strategy Officer and Global Brand Directors to design the Studio Workflow Book.
Creative Direction & Visual System: I developed a clean, structured design system that reflects PHD’s intelligence-driven philosophy, using streamlined layouts and dynamic graphic elements to express the agency’s innovative approach.
Narrative & Frameworks: The book distills PHD’s “One Connected Experience” model—bridging data, creativity, technology, and capabilities—into a simple, intuitive storyline that unifies how teams present and activate the strategy.
Global Alignment: Partnering closely with global leadership ensured the content, tone, and visuals aligned with PHD’s brand while remaining flexible enough for markets across the network.
This workflow book now serves as a foundational guide for PHD’s global teams, elevating consistency, strengthening strategic storytelling, and reinforcing the network’s commitment to innovative thinking.
