Xandr Political Ad Campaign: Multi-Channel Marketing System & Award-Winning Execution
Challenge:
Create comprehensive marketing system for Xandr's Political Ad Campaign, highlighting platform capabilities across all 50 states while maintaining brand consistency across print, digital, and presentation materials.
Design Systems & Infrastructure:
Developed cohesive marketing design system supporting multiple formats and channels
Designed visual standards ensuring consistency across banners, presentations, and collateral
Collaborated with Xandr's art director and 3D designer to establish integrated design framework
Created design documentation and specifications for political information hub
Deliverables:
Print and digital banners for multiple channels
Persuasive presentations and brochures communicating platform value
One-pagers summarizing key features and benefits Political information hub visual assets
Comprehensive collateral supporting nationwide campaign launch
Outcome:
Campaign collateral was highly successful, winning 2022 MUSE Gold Award for quality and impact. Design system enabled efficient production across multiple